This week, our co-founder embarked on the Joanne World Tour and Born This Way Foundation hit the road with her. We’re calling it our Channel Kindness Tour and we’re on a mission to spread kindness and inspire bravery in communities across the country and beyond. There will be in venue pop-ups, youth-led events, and community gatherings, but we know not everyone will be able to make it to a Channel Kindness Tour stop. That’s why we’re launching the #KindFor30 Challenge.

We know that simple acts of kindness – as simple as giving someone a hug or buying a cup of coffee for the person behind you in line – can help increase our happiness and feelings of self-worth. In fact, our recent survey shows that kindness has a profound impact on a young person’s mental health with youth who describe their environments as kind having higher mental health inventory scores.

But just because kindness is powerful doesn’t mean it has to be difficult or complicated. We define kindness as an act in service to someone else, without the expectation of anything in return.In the words of our Co-Founder and President Cynthia Germanotta: “There are so many ways we can all immediately practice more kindness… Being aware of people other than yourself is an important step. Take that pause and call that friend or relative you haven’t spoken to in a while. Volunteer for something. We put going to the gym on our calendar…why not put being kind on it, too?”

Through these straightforward steps we can make the world not just kinder and braver but more inclusive, vibrant, and productive. And the #KindFor30 Challenge is here to help get you started. We’ve come up with 30 suggested activities to inspire you to share kindness with your family, friends, neighbors, and yourself!

Our team will be joining you, from the road, and we’re starting today in Seattle with Youth Cares and Treehouse. We’d love for you to join us and together, let’s see if you can complete one every day for a month – it’s that easy and if you come up with other ways to spread kindness, tell us!
So starting today, no matter where you are, we invite you to put kindness on your calendars and join us for the #KindFor30 Challenge!

Check out the challenges below and make sure you share your progress on social media with #KindFor30.

Can’t get enough #KindFor30 challenges? We got you covered.