2016 Impact Report

Dear Friends,

This last year has been full of ups, downs, and unexpected turns. Through it all, one theme was clear: our world is demanding more kindness, and our young people are delivering it in ways that continue to impress us. Compassion is a critical value in creating a better society for ourselves and for
generations to come. That’s why Born This Way Foundation is doubling down on our efforts to build a kinder and braver world, and we are excited to celebrate the impact of the past year. Beginning with the successful kickoff of Hack Harassment, to the launch of our exciting new program Channel Kindness, to the widely visited #ShareKindness experience at New York’s 30 Rockefeller Center, so much has happened to drive our mission forward. We are excited to update you on Born This Way Foundation’s progress and to acknowledge you, the committed supporters who make that progress possible. Here are some highlights of the work we did together in 2016.

January

Announced Hack Harassment Campaign in partnership with Intel, Vox

February

Launched #KindMonsters Pledge with Monster High

March

Launched Kindness Cakes Campaign

May

Launched Born Brave Experiences Survey, Phase III

May

Launched Love Bravery Campaign + Partnership with EJAF

June

Maya Enista Smith named Executive Director

June

Presented at CODE Conference to Launch Hack Harassment Pledge

June

U.S. Conference of Mayors + Cities of Kindness Speech

August

Launched Channel Kindness

August

Launched Spanish Language Born Brave Experiences Survey

September

Launched New BTWF Website

September

Executed Refinery29
29 Rooms Activation

October

Launched Zomby Gaga Campaign + Music Video

October

Recruited + Convened New Research Advisory Board

October

Organized Kind Monsters EDU Convening at Mattel HQ

November

Hired our first Director of Communications + Outreach, Rachel Martin

December

Partnered with the TODAY Show to create #ShareKindness Experience

This report seeks to highlight both the measurable results of the Foundation’s work, and the intangible – but equally important – impact the work has on the lives of the extraordinary individuals we serve every day.
In Kindness,