Every year, Born This Way Foundation hosts #BeKind21, also known as the 21 Days to Be Kind campaign. Inspired by the idea that habits are formed by repeating an activity for 21 consecutive days, #BeKind21 calls on participants to practice an act of kindness each day from September 1st to September 21st. Individuals are invited to take the pledge and share their experience on social media using the hashtag #BeKind21.
Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges to kick off the new school year by establishing kinder habits, and for corporate partners, nonprofit partners, and all other participants to head into the fall with a spirit of compassion and kindness across their organizations and in their communities.
This was the second year of #BeKind21 and some of the most inspiring stories from 2019’s campaign can be found here.
- #BeKind21 existed online and in-person with over 7,000 individuals signing up to participate via an online pledge form.
- Those who signed up were also encouraged to report whether they were inviting colleagues, classmates, or other members of their communities to participate in their “Kindness Teams” as well. The total number of Kindness Team members signed up via the online form is over 330,000.
- Over 130 partners, including entire school districts, cities, nonprofits, and corporations, participated in the campaign and recruited over 1.6 million participants.
- Overall, participants pledged to commit over 41 million acts of kindness globally.
- On social media, #BeKind21 generated over 17,500 social media posts, reached over 112 million unique accounts, and received over 308 million impressions.
Our 130 partners, who work in various spaces, showed their acts of kindness through Twitter, Facebook, and Instagram, including:
- UGG©/Deckers Brands
- City of Las Vegas
- Miami Dade College
- Dear Evan Hansen
- Active Minds
- Chopt Creative Salad Co.
- Verizon Media
- Winston & Strawn LLP
- National Alliance on Mental Illness
- Special Olympics
- Mental Health America
- Girls Inc.
- Florida Blue
- MGM Resorts International
A growing body of research has demonstrated the tangible benefits of kindness, for communities and for individuals. For example, according to a survey commissioned by Born This Way Foundation, young people who describe their environments as kind are also more likely to be mentally healthy. Performing acts of kindness has also been shown to boost reported levels of happiness, self-worth, and calmness while decreasing symptoms of depression.
Here are a few of our favorite posts from #BeKind21 participants and from Team Born This Way Foundation:
#bekind21 challenge Day 3- talk to a new classmate you don’t know and make a new friend ❤️❤️ I met Camila and Lauren this morning at the Love wall @librarykhs. Make a friend take a pic! Show some ❤️❤️❤️ @btwfoundation @drpowerskhs @ibkimmy pic.twitter.com/oI3Dcrw0PB— Kickapoo Kare Team (@khskareteam) September 3, 2019
🐾🐾At Friday night’s high school football game, opponent player from Elkhart Central fixed the shoulder pads and jersey for Redhawk player Drew Worthman. Kindness matters. #bekind21 #modeltheway #modeliskind @btwfoundation 🐾🐾 pic.twitter.com/EZZBKRCiBC— Model Elementary (@ModelElementary) September 1, 2019
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What does kindness look like to you? We’re joining @btwfoundation to approach this question through #BeKind21, sharing our 21 days of kind actions 📝Go to https://secure.bornthisway.foundation/page/12260/petition/1 to the take pledge and comment below how you imagine kindness!
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Our annual International Peace Day celebration at Deerfield Beach Elementary School. This year we combined Pinwheels For Peace with @thekindnessrocksproject and students all pledged to be the “I” in Kind. Their faces say it all. It was a joyous day. ☮️❤️🥰🎨🎼#bekind21 @btwfoundation #pinwheelsforpeace #thekindnessrocksproject
#BeKind21 💕https://secure.bornthisway.foundation/page/12260/petition/1?ea.tracking.id=6wyx7cww Born This Way FoundationPosted by Lady Gaga on Monday, September 9, 2019
“It’s cool to be kind.” Sign up for our #BeKind21 Challenge now – kindness is good for you and it’s cool 😎 Pledge here: https://secure.bornthisway.foundation/page/12260/petition/1?ea.tracking.id=btwfsocialPosted by Born This Way Foundation on Thursday, August 15, 2019
Great list, boss 💥 Pledge to #BeKind21 at https://secure.bornthisway.foundation/page/12260/petition/1?ea.tracking.id=btwfsocialPosted by Born This Way Foundation on Monday, September 9, 2019
#BeKind21 is back and we couldn’t be more excited! Join us + our wonderful partners as we spend the next few weeks celebrating being kind to ourselves and each other.— Born This Way (@BTWFoundation) August 14, 2019
Sign up now: https://t.co/TeNcOoPShX
And here’s our co-founder @LadyGaga‘s calendar to get you started! pic.twitter.com/ijjdlmCllJ
Love this list, @LadyGaga ❤️Thank you for always choosing to be kind. If you want to show support to my family and @btwfoundation, please pledge to build a habit of kindness through #BeKind21 at https://t.co/f3AIugPqfe pic.twitter.com/cHWOMMDGIW— Cynthia Germanotta (@momgerm) September 19, 2019