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#BeKind21

Born This Way Foundation hosts #BeKind21 annually, which calls on participants to practice an act of kindness each day from September 1st to September 21st. Individuals are invited to take the pledge and share their experience on social media using the hashtag #BeKind21. This year, we made sure to meet our participants where they are, sharing graphics reminding them that kindness is voting, kindness is wearing a mask, kindness is prioritizing time to care for your own wellness, kindness is advocating for a world where Black Lives Matter, and more. You can find more in our 2020 #BeKind21 Digital Toolkit.

Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges to kick off the new school year by establishing kinder habits, and for corporate partners, nonprofit partners, and all other participants to head into the fall with a spirit of compassion and kindness across their organizations and in their communities.

This was the third year of #BeKind21 and some of the most inspiring stories from 2020’s campaign can be found here.

  • Those who signed up for #BeKind21 were encouraged to report whether they were inviting colleagues, classmates, or other members of their communities to participate in their “Kindness Teams” as well. The total number of Kindness Team members signed up via the online form is over 5.3 million.
  • Overall, participants pledged to commit over 112 million acts of kindness globally.
  • Over 200 partners, including entire school districts, cities, nonprofits, and corporations, participated in the campaign and helped to spread the word.
  • On Twitter and Instagram, #BeKind21 generated over 39,000 social media posts, reached over 132 million unique accounts, and received over 1.7 billion impressions.

Our over 200 partners, representing a variety of fields, showed their acts of kindness through social media, including:

A growing body of research has demonstrated the tangible benefits of kindness, for communities and for individuals. For example, according to a survey commissioned by Born This Way Foundation, young people who describe their environments as kind are also more likely to be mentally healthy. Performing acts of kindness has also been shown to boost reported levels of happiness, self-worth, and calmness while decreasing symptoms of depression.

Here are a few of our favorite posts from #BeKind21 participants and from Team Born This Way Foundation: