Born This Way Foundation hosts #BeKind21 annually, which calls on participants to practice an act of kindness each day from September 1st to September 21st. Individuals are invited to take the pledge and share their experience on social media using the hashtag #BeKind21. This year, we made sure to meet our participants where they are, sharing graphics reminding them that kindness is voting, kindness is wearing a mask, kindness is prioritizing time to care for your own wellness, kindness is advocating for a world where Black Lives Matter, and more. You can find more in our 2020 #BeKind21 Digital Toolkit.
Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges to kick off the new school year by establishing kinder habits, and for corporate partners, nonprofit partners, and all other participants to head into the fall with a spirit of compassion and kindness across their organizations and in their communities.
This was the third year of #BeKind21 and some of the most inspiring stories from 2020’s campaign can be found here.
- Those who signed up for #BeKind21 were encouraged to report whether they were inviting colleagues, classmates, or other members of their communities to participate in their “Kindness Teams” as well. The total number of Kindness Team members signed up via the online form is over 5.3 million.
- Overall, participants pledged to commit over 112 million acts of kindness globally.
- Over 200 partners, including entire school districts, cities, nonprofits, and corporations, participated in the campaign and helped to spread the word.
- On Twitter and Instagram, #BeKind21 generated over 39,000 social media posts, reached over 132 million unique accounts, and received over 1.7 billion impressions.
- #BeKind21 is a 2021 Webby Social Honoree in Public Service + Activism.
Our over 200 partners, representing a variety of fields, showed their acts of kindness through social media, including:
A growing body of research has demonstrated the tangible benefits of kindness, for communities and for individuals. For example, according to a survey commissioned by Born This Way Foundation, young people who describe their environments as kind are also more likely to be mentally healthy. Performing acts of kindness has also been shown to boost reported levels of happiness, self-worth, and calmness while decreasing symptoms of depression.
Here are a few of our favorite posts from #BeKind21 participants and from Team Born This Way Foundation:
Our employees engage in #actsofkindness outside of work, too! Taegan is a member of CHEER CO, a group of adult volun-cheerleaders who raise spirits & funds for LGBTQ charities. The group recently raised $20K for Transgender Center of the Rockies! #BeKind21 @BTWFoundation pic.twitter.com/46sepjbayc— Adoption Exchange (@adoptex) September 20, 2020
Today’s the kick off to #BeKind21! Today I’m checking in on friends and seeing how they’re doing. What are you doing to spread kindness over the next 21 days? Join our kindness movement 💕 https://t.co/wb0PKFFiYh pic.twitter.com/IzaRhuf0xS— Lady Gaga (@ladygaga) September 2, 2020
Today is the last day of #BeKind21 & we encourage you to be kind this month, & always, by using your voice & your actions to help improve your mental health & the mental health of others.— Active Minds (@Active_Minds) September 21, 2020
Explore 21 ways we have been kind to our mental health this month: https://t.co/HXdXpza5SZ pic.twitter.com/tSYBgOobww
One @DeloitteUS associate said that participating in a social justice book club “gave us the opportunity to build community during a stressful time and create a safe space to share ideas and have difficult discussions.” 📚 #ChannelKindness #BeKind21 https://t.co/oKTYhuox8Z— Channel Kindness (@channelkindness) September 16, 2020
“Let these actions fill you with hope and compassion that you can pour back out now that you’ve created your #BeKind21 habit of kindness!” 💞 – @taylormparker0 #ChannelKindness #BeKind21 https://t.co/rbSc082NLD— Channel Kindness (@channelkindness) September 21, 2020
It’s #SuicidePreventionMonth, did you remind someone that you love them for who they are? 💚 If not, do it! This simple challenge could save a life. #BeKind21 @btwfoundation @channelkindness pic.twitter.com/Uy6YvAHkHj— Teen Talk Hotline (@TeenTalkHotline) September 21, 2020
#BeKind21 Day 7 (yesterday) I went easy on myself over being a slower hiker while among fast ones. I can beat myself up in situations where others are faster or stronger. But I went as fast as I could go and even stopped momentarily to enjoy nature. The log is “One Mile Log” pic.twitter.com/Xj0rcWk9pD— Marie Smith (@meteoqueen) September 9, 2020