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Every year, Born This Way Foundation hosts the 21 Days to Be Kind campaign, also known as #BeKind21. Inspired by the idea that habits are formed by repeating an activity for 21 consecutive days, #BeKind21 calls on participants to practice an act of kindness each day from September 1st to September 21st. Individuals are invited to take the pledge and share their experience on social media using the hashtag #BeKind21. 

Culminating on the U.N. International Day of Peace, #BeKind21 invites schools and colleges to kick off the new school year by establishing kinder habits, and for corporate partners, nonprofit partners, and all other participants to head into the fall with a spirit of compassion and kindness across their organizations and in their communities.

This was the second year of #BeKind21 and some of the most inspiring stories from 2019’s campaign can be found here.

  • #BeKind21 existed online and in-person with over 7,000 individuals signing up to participate via an online pledge form.
  • Those who signed up were also encouraged to report whether they were inviting colleagues, classmates, or other members of their communities to participate in their “Kindness Teams” as well. The total number of Kindness Team members signed up via the online form is over 330,000.
  • Over 130 partners, including entire school districts, cities, nonprofits, and corporations, participated in the campaign and recruited over 1.6 million participants.
  • Overall, participants pledged to commit over 41 million acts of kindness globally. 
  • On social media, #BeKind21 generated over 17,500 social media posts, reached over 112 million unique accounts, and received over 308 million impressions.

Our 130 partners, who work in various spaces, showed their acts of kindness through Twitter, Facebook, and Instagram, including:

A growing body of research has demonstrated the tangible benefits of kindness, for communities and for individuals. For example, according to a survey commissioned by Born This Way Foundation, young people who describe their environments as kind are also more likely to be mentally healthy. Performing acts of kindness has also been shown to boost reported levels of happiness, self-worth, and calmness while decreasing symptoms of depression.

Here are a few of our favorite posts from #BeKind21 participants and from Team Born This Way Foundation:

#BeKind21 💕https://secure.bornthisway.foundation/page/12260/petition/1?ea.tracking.id=6wyx7cww Born This Way Foundation

Posted by Lady Gaga on Monday, September 9, 2019

“It’s cool to be kind.” Sign up for our #BeKind21 Challenge now – kindness is good for you and it’s cool 😎 Pledge here: https://secure.bornthisway.foundation/page/12260/petition/1?ea.tracking.id=btwfsocial

Posted by Born This Way Foundation on Thursday, August 15, 2019

Great list, boss 💥 Pledge to #BeKind21 at https://secure.bornthisway.foundation/page/12260/petition/1?ea.tracking.id=btwfsocial

Posted by Born This Way Foundation on Monday, September 9, 2019