MANAGE YOUR COOKIE PREFERENCES

We use necessary cookies to make our site work and to give you the best possible experience. If you are happy for us to do so, we would also like to set optional analytics cookies to help us improve this site by collecting and reporting information on how you use it. We won’t set these optional analytics cookies unless you tell us it is OK to do so using the tick box below.

For more information on how any of our cookies work, please refer to our privacy policy.

OUR IMPACT

We are so excited to share with you our impact report highlighting Born This Way Foundation’s progress and acknowledging you, our Born This Way Foundation community, who make this progress possible. For our 2020 impact report, click here.

1 / 19

Snapshots of Kindness

Here are some highlights of what we've accomplished together as a Born This Way Foundation community.

2021

January

Launched billboards with #PleaseStayPledge messaging, sharing urgent suicide prevention tools.

May

Released 'Kindness Is Action' survey identifying how young people define kindness and its impact on mental wellness.

May

Fully funded 1,238 classroom projects focused on mental health in 793 schools through partnership with DonorsChoose.

May

Welcomed a new Advisory Board cohort of 29 young people from across the globe to inform the work of the Foundation and serve as ambassadors.

June

Further supported LGBTQIA+ youth by contributing to and amplifying organizations that serve them and creating live-event activations.

September

Launched fourth annual #BeKind21 campaign, recruiting over 400 partners, 6.8 million participants, and 143 million pledged acts of kindness.

November

Released 'Youth Mental Health in Las Vegas,' a survey noting changes in prioritization, access, and preference of resources among young people.

December

Updated ChannelKindness.org to include action steps and resources with stories, a 'For Educators' page, and an interactive map of kind acts and stories.

December

Teamed up with corporate partners to meet unmet needs of nonprofits across the country for second annual Channel Kindness Holiday campaign.

2020

February

Kicked off the Channel Kindness Awards to support youth-led projects.

April

Established the Kindness in Community Fund to support local nonprofits and Black-led organizations.

April

Created #TeaWithMrsG video series to provide online resources and encouragement during the pandemic.

May

Produced #BTWFTalks to promote mental health awareness across communities, generations, and sectors.

May

Launched #BeKindBeThere with Jack.org to support youth mental health education.

July

Initiated the #KindlyMask campaign to raise awareness on the importance of wearing a mask as an act of kindness.

September

Organized the third annual #BeKind21 campaign.

September

Published CHANNEL KINDNESS: Stories of Kindness and Community.

October

Developed the #PleaseStayPledge with Find Your Anchor to offer support and resources.