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Let’s Share Kindness

Cynthia Germanotta / December 5, 2016

I and the rest of the Born This Way Foundation team passionately believe in the power and importance of kindness. We know that small acts of caring and compassion can send out ripples that reverberate in big ways.

This is true at any time, but is particularly vital to remember and put into practice during this season of celebration and community.

That’s why we’re so excited to announce that Born This Way Foundation has partnered with TODAY to launch the #ShareKindness Experience, opening today at 30 Rockefeller Center right across from the plaza’s iconic Christmas tree.

The pop-up activation invites visitors to participate in TODAY’s 2nd annual #ShareKindness campaign through a curated journey of kind acts, helping to reach our goal of inspiring one million acts of kindness throughout December.

The #ShareKindness Experience, which has been made possible with generous support from Citi, will be open through December 23. We hope all of you passing through New York this month will be able to stop by, see the space, and squeeze a little extra kindness into your day.

My daughter and I wanted to lead by example, so to help kick off #ShareKindness we visited the Ali Forney Center in New York City. The organization, which is one of the largest of its kind in the country, provides services and resources for homeless LGBTQ youth including shelter, HIV prevention, and life skills training. We went to donate essential items but more importantly we went to spend time with the young people the Center serves – we listened, we shared, we were present.

The visit was as meaningful to us as we hope it was to those we met that day. It was a tangible reminder that kindness doesn’t just benefit the recipient, it benefits the person acting kindly.

So we want to call on all of you to help us #ShareKindness this month – in person at the Experience or in your own homes and communities.

Participating is easy! All you need to do is tell us about your random acts of kindness on social media and use the hashtag #ShareKindness.

Together, we can make sure 2016 ends with an extra burst of kindness!