Michael Shore, Ph.D.

Michael Shore, PhD

333 Continental Blvd, El Segundo, CA 90245
W: (310) 252-4799
michael.shore@mattel.com

Michael Shore, Ph.D. is currently Vice President and Head of Global Consumer Insights and Foresights at Mattel, responsible for research on all Mattel brands including American Girl and Fisher Price.

Over the past 20 years, Michael established Mattel’s global research infrastructure. He has had responsibility for investigating kids’, parents’ and adults’ attitudes towards leisure time and play across all categories and platforms including entertainment, traditional toys, digital/video gaming, robotics, sports and emerging connected toy platforms.

Michael is internationally recognized as one of the foremost industry experts on play behavior and toy preferences. During his tenure, Michael has surfaced many of the foundational insights that Mattel uses to guide business strategy, innovation, and new product development. He has partnered with multiple universities and leaders in the field to investigate the significance and importance of play in kids’ lives.

Michael and Mattel’s research has been covered extensively in print and visual media including Fast Company, The New York Times, Toy News, Wall Street Journal, Los Angeles Times, CBS Sunday Morning, Market Watch, Business Wire, USA Today, The Guardian Weekend, Chicago Tribune, among many others. You can watch Michael’s TEDx Talk on “What is Fun” here: http://tedxmanhattanbeach.com/past-events/feb-2010/speakers-february-2010/michael-shore/